Hi Atlantia,
It's always fun trying to figure these things out. So far as the smaller design goes, I'm pretty sure that it's not the closed form of the big one. In general, the bud of the sunflower family looks something like an artichoke (not surprisingly, because artichokes are distant relatives of sunflowers), so that three-parted whatever-it-is is definitely not a closed sunflower.
As for what it is, I've already made my guesses above. It would have been nice for it to have been an iris, because irises do show up in heraldry. One good example is the fleur-de-lys. That pattern really looks like the fruits of some members of the buttercup family, such as larkspurs or wolfsbane. These are semi-reasonable guesses, as the designer could easily find these fruits in a garden or a meadow near the shop. WHY someone sould choose such a pattern really puzzles me. Larkspurs and wolfsbane are fairly poisonous, so there might be some symbolism there. There might also be some family name association. Whatever it is, I'm currently puzzled.
Feel free to keep bugging me about it. Perhaps the right question will shake loose a better answer.
Best,
F
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