It looks like the symbol interpreted by some as a "
2" could be a "
Z", which would make the inscription be ZANCONA, another city in Tuscana Italy.
Surprizingly (or not) blue lander was aware of the "
Z" letter assumption, although he has quoted the seller description in the Ethno forum thread as being ZACONA, whereas this (seller) has described it as ZANCONA.
Things getting a bit mixed up

.