G'day Alan,
I agree that aesthetics is received subjectively, but if we go far back enough, I always believe that there is a reason behind why that aesthetics is appreciated more than others. A bad violin player will never be able to sell his 'story' for a sustained period of time. A deeply flawed diamond cannot be sold as top of class. Just like a cheap Madurese Muda keris can never pass off to be a top class keris.
In as much as we choose to appreciate something subjectively, it cannot be just the story. It must be accompanied by a quality that makes it relatively hard to acquire/achieve.
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